COMMUNICATIONS OFFICE
Details
Set up and monitor the Communications Office and define priority actions.
Information dossiers and circulation of news.
Major press calls in Madrid and Barcelona.
Draw press interest towards the products and services offered by the firm.
Management of interviews in the Press, Magazines, Radio and Television.
Product launches.
Promotion of shows and demonstrations.
Control and tracking of news impact(clippings and album).
Press office and ongoing PR.
Product Placement in series and TV programmes.
Company presentation event in Madrid and Barcelona.
Contacting and contracting VIPs.
Fashion productions: treatment and ongoing collaboration with leading fashion and lifestyle media in order to guarantee the presence of the brand through:
• Product giveaways.
• Presence of different shopping packs over the year (accessory specials, Christmas gifts…).
• Editorial articles.
• Product displays.
Press showroom management: giveaways to fashion stylists for productions with the aim of promoting the brand and specific product.
PUBLIC RELATIONS
Details
Organisation of social and commercial events and acts.
Events, Conventions, (Entertainment, venue selection, menus, transport, etc.)
Technical opinion forums and seminars.
New product launches.
Presentation of new collections.
Openings.
Technical administration.
Service contracts: caterers, promoters, photographers, audiovisuals, decor, performances by music groups...
PRODUCTS AND SERVICES
Details
Media-targeted information campaigns about products.
Informative programmes aimed at users/consumers about the characteristics and advantages offered by the products and services.
Boost consumption and interest among consumers and opinion leaders of the brand and its products.
Customer service programme, distributors and suppliers.
Coordination and creation of promotions.
Rallying events: the aim is to bring together target families to engage their interest and explain to them the advantages of home products and services related.
Team of collaborators specialising in different fields:
• Presenters, comedians/actors, musicians, specialists.
• Creation of characters related with the company and its products to boost motivation (gags, surprises for attendees...)
Technical administration for all kinds of events:
• Study, research and compilation of Databases.
• Effective invitations with high response and attendance levels.
• Confirmations
• Treatment adapted to the style of each company and its goals.
• Reports.
• Accreditations.
CORPORATE IMAGE
Details
Design and creation of the company’s presentation documents and materials.
Relations with Institutions and Authorities.
Relations with the Community.
Publi-reports and institutional ads.
Local and travelling exhibitions.
Compilation of databases.
Visits to production centres.
